Pink is an award winning mortgage and insurance network. The company, based in Lichfield, Staffordshire, was founded in 1990 as Advance Mortgage Funding Ltd; it was re-branded as Pink in 1999 then acquired by LSL Property Services Group in November 2010. Pink distributes products and services to its appointed representative network members and corporate customers. Pink focuses on building long term value in the businesses of the ARs that use it.