Rostrum’s in-house market research team is an integral part of the agency’s offering. Our signature research projects – which include The Bank of Mum and Dad, 24 Hour London, Global Regulatory Outlook, The Brand Loyalty Index and Last Time Buyers – dominate the headlines and the social media sphere when we launch them for our clients. Rostrum undertakes every kind of research project – usually designed with headlines in mind – from consumer research and business leader surveys to economic modelling and smart use of desk research to create insight-led research projects which underpin our clients’ messages.
Consumer research is a highly effective way of building stories and insight for the media, as well as providing rich insights to underpin your content marketing strategy and social media programme. Rostrum has relationships with selected leading market research agencies, who we brief and manage on your behalf. We will write the questionnaire, analyse the findings and then storyboard the content to ensure your consumer research and insight programme performs for the business.
Business leader/B2B market research enables you to take the pulse of a key industry segment or senior audience. Rostrum will write the hypothesis, draft the survey questions, procure the right research partner from among our selected panel and then plan the launch to ensure your research programme has maximum impact in the marketplace.
Economic modelling and desk research underpins some of the most effective campaigns Rostrum designs and delivers for clients. Using respected sources such as the ONS and working with selected partners such as Cebr and Demos, we can create the ‘big numbers’ which will make headlines for your brand.