Kearney: The Future of Meat
Kearney, the global management consultancy, created an insightful research report ‘The Future of Meat’ that explores how cultured meat and meat alternatives will disrupt the agricultural and food industry.
Rostrum identified the core audiences Kearney wanted to target and produced a strategic PR campaign plan for the report. This enabled us to maximise exposure of the research in a meaningful way.
We led the media push with key statistics and headline-worthy commentary from the Kearney paper and designed our sell-in strategy to target UK nationals such as The Times and The Guardian, as well as sector specific publications like, Vegconimist.