Yolt: Launching in the UK, Italy and France
When Yolt first entered the opening banking market they were not the well-known money management app that they are today. They had their mission and their product, but they needed to reach their target customers, that was where we came in.
We took a strategic approach that transformed their brand into the innovative, trustworthy, and informative financial app that everyone is familiar with today. We used a mixture of proactive PR in the personal finance and consumer-lifestyle media and regular thought leadership contributions to the fintech trades. These strategies were complimented with influencer marketing, event hosting and attendance.