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LSL Case Study2018-06-14T16:00:18+00:00

LSL

LSL is an AIM-listed property services group.  Rostrum represents several LSL brands including YourMove, one of the UK’s largest estate agents and PRIMIS, the group’s financial services and distribution arm.

For YourMove, one of the UK’s largest firms of estate agents, we deliver ongoing consumer PR and we produce four house price indices each month, including soundbites from spokespeople, visual highlights from the data and regional heat maps.

We also developed the Rental Tracker in conjunction with Cebr to show movements and prices in the lettings market, as well as contributing to YourMove’s regular landlord survey, which gives a “sentiment snapshot” of the landlord market.

For e.surv, one of the best-known firms of chartered surveyors in the UK, Rostrum produces a monthly Mortgage Monitor which looks at the strength of the mortgage market, as well as a piece of content marketing in the form of the e.surv market briefing which goes to key clients and prospects.

PRIMIS is part of LSL Financial Services and is one of the UK’s leading mortgage and protection distribution companies. Our role here includes drafting thought leadership articles on key industry topics and trends in the mortgage, protection and general insurance markets, which are then pitched into the core mortgage and protection trades to ensure PRIMIS spokespeople maintain a regular presence in the sector press.

Finally, we also represent LSL’s mortgage club, TMA, which has a regular flow of announcements in the form of new partnerships and additions to its panel, as well as commentary on industry developments.

Rostrum’s remit for LSL includes consumer PR, mortgage market PR, social media support and market research, including the publication of several monthly house price indices.