Dufrain, the leading data management and analytics consultancy headquartered in Edinburgh, has retained Rostrum for PR, content marketing and internal comms support. Dufrain, which secured investment from Phoenix Equity Partners in 2022 as part of a management buyout, enables many of clients to optimise their data and gain deeper insights that support better business decisions. Dufrain provides its clients with all-encompassing solutions to meet their data management requirements and regularly recruits new talent to expand its team of 150+ consultants. UK-based with offices in Edinburgh, Manchester and London combined with a global outlook, Dufrain delivers powerful, practical and innovative data solutions for clients.
Rostrum’s brief encompasses PR, client communications, design and content marketing. The programme of work is focused on helping Dufrain establish effective communication channels with its clients and prospects using Rostrum’s in-house editorial and design expertise, as well as proactive media relations, pitching Dufrain experts for editorial commentary opportunities and arranging interviews, podcast spots and speaker opportunities. Rostrum audits Dufrain content and insights on an ongoing basis to identify newsworthy material and points of view.
Helen Murphy, Marketing Manager at Dufrain said:
“We are impressed with how quickly the Rostrum team ‘got us’ – our brand, our language and what makes Dufrain different. The account team’s ability to produce high quality content at speed and to deliver consistent media results has been very valuable to us – we are seeing measurable results as we step up our brand and marketing efforts with Rostrum’s support.”
Charlotte Earlam, Associate Director at Rostrum, said:
“Dufrain is an impressive challenger consulting brand with lots of great insights and content to share with the market. Helping the firm to find its voice and make an impact in the media is an exciting opportunity for us as an agency and we have the experience in professional services, the media contacts and the right strategic approach to make the campaign a success. It’s exciting to have client communications, design and content marketing in our scope too as part of Rostrum’s full service agency offering.”
About Rostrum
Rostrum is a full-service communications agency, offering PR, content and influencer marketing, social media, training and design. We are among the UK’s top 5 B2B agencies and a PR Week Top 100 agency, specialising in financial services, professional services, consumer and corporate work, as well as crisis management, content and influencer marketing and social media. Rostrum creates campaigns and content to help our clients punch above their weight and we measure everything we do, delivering exceptional value for client budgets.
If you’d like to hire Rostrum, please email us on: enquiries@rostrum.agency. If you’re interested in a career at Rostrum, send your CV and cover letter to: pleasecanihaveajob@rostrum.agency
