Managing Reputational Risk in Sport – episode 9 of the Rostrum Agency podcast is now available. 

Each episode of ‘Managing Reputational Risk’ examines the communications response to a negative reputational issue. Episode nine features a conversation with Ben Nichols, a PR professional who has overseen the communications response to a number of crises in sport.  

Hosted and produced by Rostrum’ director of Reputation, in-house media trainer and crisis lead Grant Bather, the podcast looks at how sport has become business and how this has changed how teams, and sports stars are viewed.  

The discussion with Ben takes in issues involving golf, tennis and athletics and spans Ben’s career in sports communications. Throughout the conversation Ben and Grant turn to the need for a reputational plan and how this must flex with the issue. It also looks at how crises that are slow burning need a distinct, different approach to immediate crises. The conversation also touches on situations when politics and sport mix and provides insight on media messaging.  

Rostrum’s podcast series devoted to protecting and managing reputation looks at all facets of a media storm, with insight from HR professionals, lawyers, in-house marketing teams, communications professionals and more. It also seeks to provide tips for proactive reputation management to help individuals and organisations minimise and mitigate their exposure to potential crisis events. 

Each episode offers practical insight and focuses on real life examples, historical and contemporary.  

Previous episodes have included experts from the fields of HR, recruitment, politics, AI and analytics, and PR.    

Future episodes of the podcast include: 

  • The importance of having a team of media trained spokespeople 
  • Combating misinformation 
  • Managing social media during a crisis  
  • The additional reputational risks for listed businesses 
  • Building a ‘reputation team’ 

And more  

For more information on our previous episodes, check out the following link: Rostrum Podcast

‘Managing Reputational Risk’ is available on all podcast platforms including Apple Podcasts, Spotify and Amazon Music.   

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Rostrum is a full-service communications agency, offering PR, content and influencer marketing, social media, training and design. We are among the UK’s top 5 B2B agencies and a PR Week Top 100 agency, specialising in financial services, professional services, consumer and corporate work, as well as crisis management, content and influencer marketing and social media. Rostrum creates campaigns and content to help our clients punch above their weight and we measure everything we do, delivering exceptional value for client budgets.