Each month, the Rostrum team gets together for our ‘Hit of the Month’ and ‘Bit of the Month’ competitions as a way of celebrating all our hard work and achievements. Our account teams nominate a piece of coverage (‘hits’) or activity (‘bits’) that they are particularly proud of from the month and the winners are selected for each category based on how well the results meet the needs and briefs of our clients. It’s also a great chance for us to get together as team and share best practice and top tips, which help with the next month’s activity.
Meeting with the press and maintaining media relationships is a major part of our role as a PR agency, and to honour that we have introduced a new award to recognise the team member that meets with the most journalists per month – ‘Media Liaison of the Month’. This award reflects our commitment as an agency to boost our clients’ media profile and position them as industry leaders.
Without further ado, the winners for December are:
Hit of the Month joint winners: Paul Hastings & ECI Network in The Times
The Rostrum team ended the year on a high, with an array of excellent coverage being submitted for December’s Hit of the Month competition. After much deliberation, it was eventually decided there was not enough to separate the Paul Hastings and ECI Network team entries, and the pair were crowned joint winners, having both secured fantastic coverage in The Times.
The Paul Hastings team was able to land a brilliant national profile slot for partner Joanna Dimmock in The Times’ Lawyer of the Week segment. The Times had initially decided to put the series on hold ahead of the Christmas break, but through great persistence and negotiation the Rostrum team was able to see the opportunity through, despite annual leave hurdles and tight time constraints. This was to the delight of the client, who has long sought placement in the Lawyer of the Week slot.
ECI Partners launched their new Growth Characteristics report last month. The report was a long time in making, with the Rostrum team working on everything from creating the survey questions, designing the Shorthand and conducting the media outreach. The team liaised with Times Enterprise Network and secured interviews for both ECI and one of their portfolio companies to discuss the report, subsequently generating coverage in the publication.
Well done to both!
Bit of the Month winner: EstateGuru for such an effective fast-start launch to the account
Leading European lending platform, EstateGuru, appointed Rostrum to manage its communications ahead of launching in the UK in Q1 2022. In month one of working together the Rostrum team delivered a UK market insight workshop, developed a market-specific narrative and UK key messages, and secured 8 pieces of coverage, including in the Financial Times’ Investors Chronicle.
The team are currently working on EstateGuru’s UK launch event, to be held in Manchester, with top tier trade and national journalists set to attend. This is just the first stage in a PR strategy that will raise EstateGuru’s profile across a variety of sectors and audiences, positioning it as a true market leader for property-backed lending and investment in Europe.
Congratulations to the EstateGuru team!
Media Liaison of the Month winner: Yasmine Attout
In December, Yasmine met with Money Marketing journalist Amanda Newman Smith. From her meeting, Yasmine was able to gain some valuable insights for the Rostrum team including what topics Amanda was keen to receive content on and some top tips for gaining coverage in the publication.
As always, our winners got to choose their prize. They can either play it safe and take a £10 Deliveroo voucher, or they can spin the wheel of fortune for the chance to double the voucher to £20 or risk coming away with a banana. All parties spun the wheel, and the ECI Partners and EstateGuru teams both took home a bottle of bubbly, but unfortunately the Paul Hastings team walked away with fabric softener!
Do you have what it takes to be a Hit, Bit or Media Liaison of the Month winner? Visit our careers page to get more information on how you can join the Rostrum team. https://rostrum.agency/work-with-us/