Autarky Capital has retained Rostrum to support with media relations around the launch of its Sukuk, an asset-based security structured to comply with Shari’ah principles.
Autarky’s Sukuk was launched by co-founders Shoaib Bux and Yasin Patel in 2023. The Sukuk, which is the first of its type in the UK, is designed to give high-net-worth individuals (HNWIs) and family offices a credible, ethical alternative investment opportunity. Autarky will use investments in the Sukuk to provide capital for the purchase, refurbishment or development of residential or commercial properties in the UK.
The appointment follows Rostrum’s initial engagement by Autarky Capital to support with the brand’s redesign, the creative development of the Autarky Sukuk brand visuals, web page development and the creation of an investment brochure for Autarky Sukuk.
Rostrum’s PR brief is focused on helping Autarky to raise awareness of the new Sukuk and articulating to press and target audiences why the solution acts as a credible sustainable investment. Rostrum will be pitching Autarky’s experts for editorial commentary opportunities and arranging interviews, podcast spots and speaker opportunities.
Shoaib Bux, Co-founder & Director at Autarky Capital, said:
“Islamic finance is a fast-growing area of financial services in the UK. We needed a communications partner that really understands this sector, and after speaking with Rostrum it was clear that they had the experience of Shari’ah finance we were seeking. We are looking forward to working with the team at Rostrum as we demonstrate how our new Sukuk can help investors to generate returns while making a positive environmental and social impact.”
Sophie Placido, Director of Growth Strategy at Rostrum, said:
“We’re excited to be working together with Autarky as they launch the UK’s first Sukuk of this type. As a team that works with brands across the financial services sector, we are well aware of the rising demand from consumers for sustainable and ethical products, and we have previous experience working closely with brands in the fast-growing Shari’ah finance space. We’ve already worked closely with Shoaib and Yasin to develop investor materials for Autarky and to help launch the brand’s new visual language, and we are confident we can make an impact again as we raise awareness about this innovative solution.”
