Novuna – one of the UK’s top 10 providers of finance solutions for individuals and businesses – wanted to move beyond traditional finance comms and bring more creativity to its media strategy.

Following a competitive seven-way pitch, Rostrum was appointed to deliver a PR programme that would stretch across consumer, business, and trade media – and support Novuna’s four key divisions: personal finance, retail finance, business finance, and vehicle solutions.

The goal? To deliver newsworthy, agenda-setting campaigns – while maintaining a steady drumbeat of earned coverage.

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Ideas that travel

We created bold, culturally resonant stories to drive media interest.

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Each campaign was rooted in a strong insight and designed to appeal to both news editors and consumers. Highlights included:
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• Oasis comeback economics – estimating the financial impact of a reunion tour
• Financial Green Flags – using dating data to explore healthy money habits
• The real cost of stag and hen dos – highlighting the pressure on modern consumers
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This approach gave Novuna a distinctive voice – and helped the brand show up in places most finance providers wouldn’t think to look.
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One year into the partnership, the programme has delivered excellent results for Novuna, with sustained earned media coverage across its business areas.

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From finance provider to cultural commentator

The campaigns did more than generate headlines – they helped reshape how Novuna is perceived across media and audiences.

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By combining data-driven storytelling with unexpected angles, we created a model that continues to deliver earned visibility while reinforcing Novuna’s position as a confident, creative force in UK finance.