Aaron
Loose

Aaron Loose is a Senior Account Manager at Rostrum, where he leads day-to-day campaigns for clients across financial and professional services. His remit spans media relations, content strategy and thought leadership, with a focus on translating technical subject matter into stories that land with business decision-makers and the trade press.

Aaron joined the consultancy after building his career across agency-side communications, working with asset managers, fintechs and advisory firms looking to sharpen their profile in competitive markets. He has a track record of securing tier-one national and trade coverage, briefing journalists on complex topics from private markets to regulatory change, and building integrated programmes that link earned media with owned content and social.

His approach is built on close client partnership and editorial discipline. Aaron spends time understanding the commercial pressures behind a brief, then works back from the outcome the client actually needs, whether that is brand visibility ahead of a fundraise, sustained share of voice in a crowded category, or a stronger platform for senior spokespeople. He is a hands-on team lead, mentoring junior colleagues on pitching, drafting and client handling, and ensuring campaigns are delivered with pace and accuracy.

Aaron studied at the University of Exeter and has retained an interest in how language and narrative shape financial decision-making, particularly as audiences fragment across newsletters, podcasts and specialist platforms. He is a frequent sounding board for clients navigating sensitive announcements, leadership transitions and reactive media moments, where judgement matters as much as creativity.

He takes the view that the strongest communications programmes are not built on volume but on consistency: a clear point of view, expressed credibly over time, in the places the right audiences are actually paying attention.