Archie
Casey

Archie Casey is an Account Executive at Rostrum, supporting client teams across financial and professional services. His remit covers the day-to-day running of campaigns, from media monitoring and journalist outreach to drafting comment, briefing notes and contributed articles. He works across a mix of accounts spanning asset management, fintech, legal and consultancy, helping clients land in target trade and national titles.

He joined Rostrum at the start of his PR career, drawn to the agency's focus on content-led communications and the depth of its work in regulated sectors. Since then, he has built a working knowledge of the UK media landscape and the editorial priorities of the publications that matter most to B2B audiences. He has supported launches, thought leadership programmes and reactive news pushes, and is comfortable turning around tight commentary against breaking stories.

Archie's strength lies in the detail. He is methodical about media lists, follow-ups and the unglamorous mechanics that turn a good idea into coverage. Colleagues rely on him to keep campaigns moving and to flag opportunities clients might otherwise miss, whether that is a journalist moving titles, a select committee hearing or a data point worth a fresh angle.

He takes a particular interest in how financial services firms communicate complex topics to non-specialist audiences, and in the role of LinkedIn and owned channels alongside earned media. As his experience grows, he is developing a sharper view on what makes a piece of commentary genuinely useful to a reporter rather than simply on-message.

Outside the agency, Archie keeps a close eye on business and political news, which feeds directly into the reactive work he enjoys most. He brings curiosity, a willingness to ask the obvious question, and an appetite for understanding the sectors his clients operate in.