Emma
Bertie

Emma Bertie is a Senior Account Executive at Rostrum, where she supports clients across the consultancy's financial and professional services portfolio. Her day-to-day spans media relations, content development and campaign delivery, working closely with senior team members to translate complex business stories into coverage that lands with the right audiences.

Emma joined Rostrum after graduating from the University of Edinburgh, where her studies sharpened the research instincts and editorial eye she now brings to client work. She has quickly built a reputation as a dependable operator: organised under pressure, sharp on detail, and willing to dig into a sector until she understands what makes it tick. From drafting opinion pieces and press releases to building media lists and managing reactive opportunities, she handles the moving parts that keep campaigns on track.

Her client experience cuts across asset management, fintech and the wider professional services landscape. She has contributed to thought leadership programmes, media moments tied to live market events, and ongoing profile-building work for spokespeople who need a consistent presence in the trade and national press. Emma is comfortable picking up the phone to journalists, briefing in commentary at speed, and shaping narratives that hold up to scrutiny from specialist reporters.

What distinguishes Emma is a curiosity about the businesses she represents. She takes the time to understand client strategy rather than treating PR as a separate exercise, which makes her counsel more grounded and her copy more credible. Colleagues note her calm under deadline pressure and her instinct for spotting the angle in a dense piece of research or a long client brief.

As she develops at Rostrum, Emma is broadening her remit into more strategic planning and client counsel, building the foundations of a career in financial communications grounded in solid craft and genuine sector knowledge.