Evelyn
Zahab

Evelyn Zahab is a Senior Account Executive at Rostrum, working across a portfolio of financial and professional services clients. Her remit spans media relations, content development and campaign delivery, with a focus on translating complex propositions into coverage and conversations that move the dial for clients.

Day to day, Evelyn drafts and places commentary in the national and trade press, builds relationships with journalists across business and finance desks, and supports the wider account team on integrated programmes that blend earned media with thought leadership and digital activity. She is closely involved in research-led campaigns, helping turn data and survey findings into stories that land with target audiences.

Evelyn studied at the University of Birmingham before moving into communications, drawn by the mix of writing, strategy and client work that agency life offers. Since joining Rostrum, she has built experience across asset management, fintech and B2B professional services, working with both challenger firms looking to raise their profile and established names refining how they show up in the market.

Colleagues value her organisation and her instinct for what makes a strong angle. She is the kind of account executive who reads the FT before the morning meeting, spots the hook in a client's quarterly update, and turns it into a pitch the same afternoon. She is equally at home shaping a byline, briefing a spokesperson ahead of an interview, or pulling together coverage analysis that shows clients where their narrative is gaining traction.

Evelyn is interested in how the financial services industry is communicating around shifts in technology, regulation and investor behaviour, and how smaller, well-targeted campaigns can outperform broader noise. She brings curiosity and a steady hand to client work, and a clear view that good PR starts with understanding the business behind the brief.