Fen
Sheard

Fen Sheard is Creative Services Director at Rostrum, where she leads the agency's design and creative output across brand, content and campaign work for financial and professional-services clients. Her remit covers everything from identity systems and editorial design to digital assets, thought-leadership formats and integrated campaign visuals, ensuring creative work is grounded in strategy and produced to a consistent standard.

Fen joined Rostrum after building a career across design studios and in-house creative teams, where she developed a particular strength in translating complex subject matter into clear, considered visual communication. That background sits well in financial services, an industry where credibility and clarity matter as much as aesthetics. She is as comfortable shaping a long-form report or research piece as she is directing a brand refresh, social campaign or pitch document.

A graduate of Arts University Bournemouth, Fen brings a structured, craft-led approach to the studio. She works closely with PR, content and strategy colleagues from the earliest stages of a brief, so that ideas are visually testable before they are fully formed. Clients value her ability to move between strategic counsel on brand positioning and the practical detail of typography, layout and production.

Under her direction, the creative team has expanded its capability across motion, digital and design for social, supporting the agency's wider move into integrated campaign work. She places particular emphasis on developing junior designers, building review processes that protect quality without slowing delivery, and keeping the studio close to wider shifts in visual culture.

Fen takes the view that good creative in financial services is rarely about decoration. It is about giving a brand a recognisable voice, helping audiences navigate dense material, and making sure the work earns attention rather than demands it.