Lily
Cromar

Lily Cromar is a Digital Executive at Rostrum, working across the agency's client base to deliver organic and paid digital campaigns that support wider communications strategies. Her remit spans content production, social media management, paid media activation and reporting, with a particular focus on translating complex financial and professional services messaging into formats that perform across LinkedIn, Meta and other channels.

Lily brings four years of marketing experience to the role, having built her foundation across the digital disciplines that now sit at the centre of most integrated campaigns. She is comfortable moving between the creative and the analytical, whether that means shaping a content calendar, briefing assets, setting up paid social campaigns, or interrogating performance data to refine the next phase of activity. Her approach is methodical, with a clear interest in what the numbers reveal about audience behaviour and how that intelligence can sharpen subsequent work.

At Rostrum she supports clients across asset management, professional services and B2B sectors, contributing to thought leadership programmes, brand campaigns and always-on social activity. She works closely with the wider PR, content and creative teams to ensure that digital execution is joined up with the broader narrative being built for each client, rather than treated as a standalone channel.

Lily is particularly interested in the role of organic social in building credibility for individuals and firms operating in regulated industries, and in how paid amplification can extend the reach of editorial and thought leadership content without diluting its tone. She keeps a close eye on platform changes, format trends and the shifting expectations of professional audiences online, bringing that perspective back into client planning. Her view is that good digital work in this space rewards patience and precision rather than volume, and that the best results come from sustained, well-targeted activity built around a clear point of view.