Priya
Bilkhoo

Priya Bilkhoo is an Account Director at Rostrum, leading communications programmes for clients across financial services and professional services. Her remit spans media relations, content strategy, thought leadership and integrated campaign work, with a focus on translating complex commercial and regulatory subjects into stories that land with the right audiences.

Priya joined Rostrum after building her career across consumer, corporate and B2B agency environments, giving her a broad lens on how messaging travels between trade titles, national business desks and specialist verticals. She works closely with senior client contacts, from marketing leads to C-suite spokespeople, to shape positioning, prepare for media moments and build campaigns that contribute to commercial objectives rather than sitting alongside them.

Her day-to-day combines strategic counsel with hands-on delivery. That includes developing narrative frameworks, drafting opinion pieces and briefing notes, coaching spokespeople ahead of interviews, and steering the agency teams responsible for execution. Priya is known for asking the questions clients have not yet thought to ask, pushing for clarity on the audience, the proof points and the outcome before any tactic is signed off.

Across her portfolio she has worked with asset managers, fintech businesses, advisory firms and professional bodies, helping them earn share of voice in crowded markets and establish credibility on issues ranging from sustainable investment to workplace culture and regulatory reform. She places particular weight on long-term reputation, balancing reactive media opportunities with the slower work of building a recognisable point of view.

Clients value her calm under deadline pressure, her editorial instinct and her willingness to challenge a brief when the answer warrants it. Looking ahead, Priya is interested in how earned media, owned content and creator-led channels are converging, and how financial and professional services brands can show up credibly in that environment without losing the rigour their audiences expect.