Priyanka
Dutt

Priyanka Dutt is an Account Director at Rostrum, where she leads integrated communications programmes for clients across financial and professional services. Her remit spans media relations, content strategy, and counsel on positioning, with a focus on translating complex propositions into coverage and conversation that move commercial needles.

Priyanka works closely with founders, marketing leads, and subject-matter experts to build campaigns grounded in business objectives rather than activity for its own sake. She is known for the rigour she brings to client planning, the clarity of her written work, and a calm, considered style in moments that demand judgement. Her programmes typically combine sustained thought leadership with reactive media work, so that clients show up consistently in the conversations that matter to their buyers and stakeholders.

Her experience covers asset and wealth management, fintech, professional services firms, and B2B technology businesses serving the financial sector. Across these mandates she has placed senior commentary in national, trade, and broadcast outlets, developed editorial platforms for sector specialists, and supported clients through launches, funding announcements, regulatory shifts, and reputational pressure points. She is equally comfortable shaping a long-form report and drafting a same-day statement.

Priyanka studied at The London School of Economics and Political Science, where she developed the analytical habits that still shape how she reads markets and frames stories. She treats every brief as a question about audience and evidence: who needs to hear this, what will they find credible, and where will it reach them in a useful state of mind.

Within the agency she also mentors junior colleagues, contributes to new business pitches, and helps refine the way teams measure outcomes beyond coverage volume. She is interested in how communications functions adapt as buyer behaviour, search, and trade media all continue to shift, and in building programmes that hold up against that change.