Will
Giles

Will Giles is an Account Manager at Rostrum, where he helps financial and professional services clients translate complex propositions into stories that land with the audiences that matter. His day-to-day spans media relations, content programmes and campaign delivery, working alongside senior strategists to keep client activity sharp, consistent and tied to commercial objectives.

Will acts as a central point of contact for the brands he looks after, coordinating across journalists, designers, planners and client teams to move work from idea to published output. He combines a journalist's instinct for what makes a story worth telling with the project discipline needed to keep multi-stranded campaigns on track. Whether briefing a feature, drafting a thought leadership piece or preparing a spokesperson for an interview, his focus is on clarity and relevance: cutting through jargon to surface the point that actually matters.

His remit covers proactive media engagement, reactive comment, content development and the measurement that sits behind it. He pays close attention to the trade and national press cycles that shape reputation in financial services, and to the longer-form channels, podcasts, owned content and LinkedIn, where considered voices are increasingly built. Clients value his responsiveness, his eye for detail and his willingness to push back when a stronger angle is available.

At Rostrum, Will works within an integrated model that brings PR, content and digital together rather than treating them as separate disciplines. That breadth suits him. He is drawn to accounts where communications has a tangible role in commercial growth, and where the work involves explaining genuinely interesting ideas to people who are short on time. His ambition is to keep building campaigns that earn attention on merit, and to grow into the senior counsel role that complex client briefs increasingly demand.