CASE STUDY · 08
Paul Hastings · PR Campaign
Since 2015, Rostrum has supported communications strategy and deliver for Paul Hastings LLP in London, working as a seamless extension of the firm's in-house communications function. The work has grown Partner visibility and share of voice for the global law firm across the UK's national, business, sector and legal media.
Summary
Paul Hastings LLP is a top-tier global law firm with a strong London and UK presence. The firm wanted to grow the profile of its Partners and share of voice across UK media as it expanded in London and hired top tier lateral talent. Over the past decade and more, Rostrum has run its full PR programme as an extension of the inhouse team, shaping strategy and messaging, delivering thousands of pieces of coverage and managing media relations across the national, business and trade press.
What was the challenge?
Paul Hastings needed to build profile for its priority practices, including private equity, restructuring, capital markets, fintech and regulation, and investment funds and private capital. Partner engagement with PR had previously been varied, share of voice in the London market was commensurate to the firm's ambitions and the inhouse communications team needed a trusted agency partner to support the full programme day-to-day.
What did Rostrum do?
Rostrum operates as an integrated extension of Paul Hastings' inhouse communications function, supporting the Director of PR & Communications, Europe with a full-service, ongoing PR programme.
The activity spans proactive media pitching across national, business and sector titles, profile-building for individual Partners across the priority practices and day-to-day relationship management with key journalists in the legal and business press.
Rostrum runs newsjacking and rapid response to keep the firm visible around relevant market developments, creates thought leadership content and manages the editorial calendar across practices, provides legal media management as required and tracks and reports the programme against agreed success metrics.
Client quote
"I inherited Rostrum as my agency when I joined and the team quickly became an extension of my inhouse function. Rostrum delivers fantastic results, consistently high quality of advice and they're genuinely lovely people to work with" - Miranda Ward, former Director of Communications, Europe, Paul Hastings LLP
Status
Ongoing engagement since 2015. Rostrum continues to support Paul Hastings in London as a fully integrated partner across media relations, content and Partner profile-building.