Working with Rostrum, you will benefit from a proactive PR agency team delivering a dynamic newsroom service for your brand, helping you to get known for the things that matter to you and your clients.
Our PR work integrates seamlessly with your wider marketing programme, building your brand, creating value in your business, defending your reputation and generating new business for you.
What we do
PR campaigns and strategy. Newsrooms, thought leadership, integrated programmes that earn attention over time.
Crisis management. Considered, calm response work when something goes wrong, plus the planning that means less goes wrong.
Influencer marketing, newsjacking, international PR. Reach beyond the traditional press list to the channels and markets that matter to your buyers.
Media outreach, research, whitepapers. Original ideas, packaged properly, delivered to the journalists who actually cover your space.
Account-based PR
Most agencies still measure success in column inches and reach, broadcasting a story as widely as possible and hoping the right person sees it. We think that's backwards for B2B, finance and professional services clients, where the people who matter are a small, identifiable group: the buying committee, the voices they follow and trust, the journalists they read.
At Rostrum we invert the approach. We map who needs to hear the story first, then work out which coverage, which advocacy, and which timing will actually reach them, rather than chasing coverage volume for its own sake.
In practice that means treating PR as part of the same intelligence layer as sales and marketing, not a separate broadcast function bolted on alongside it. We track the publications and formats specific decision makers engage with. We build relationships with the influencers and voices who carry weight with that audience before we need them.
And we time visibility to the moments that matter; a renewal window, a bid process, a board conversation, so coverage lands when it can actually influence a decision.
It's a more deliberate, intentional way of doing PR, and it works because it's built around how people make decisions rather than how media happens to get consumed.
