Influencer marketing is a key part of the marketing mix, enabling clients to gain advocacy and authenticity by partnering with selected influencers in a sector to widen the reach and impact of brand messaging.
Influencer marketing strategies require careful planning and execution – selecting the right influencers to work with your brand is just the first stage of the process. Rostrum will help you to identify the most influential voices in and around your market, filter them for suitability and fit with the story you want to tell and then manage the process from creative through to content development and measuring return on investment.
B2B influencer marketing is a growing trend as brands seek to leverage the influence of key voices in their industry. Consultants, speakers, experts and opinion-formers can all help to spread your message, support your campaigns and amplify your content. Rostrum works with a range of B2B brands on influencer marketing strategies and will ensure your B2B influencer marketing programme is delivering as part of your overall marketing strategy.