Research is an integral part of the agency's offering. Our signature research projects, among them The Bank of Mum and Dad, 24 Hour London, The Brand Loyalty Index and Last Time Buyers, are designed with headlines in mind. Rostrum undertakes every kind of research project, from consumer research and business leader surveys through to economic modelling and the smart use of desk research, to create insight-led work that underpins what our clients have to say.
Consumer research
Consumer research is a highly effective way of building stories and insight for the media, as well as providing the rich insight that underpins a content marketing strategy and a social media programme. Rostrum has relationships with selected leading market research agencies, which we brief and manage on your behalf. We write the questionnaire, analyse the findings, and then storyboard the content so the research performs for the business.
Business leader and B2B research
Business leader and B2B market research lets you take the pulse of a key industry segment or a senior audience. Rostrum writes the hypothesis, drafts the survey questions, procures the right research partner from among our selected panel, and then plans the launch so the programme has maximum impact in the marketplace.
Economic modelling and desk research
Economic modelling and desk research underpins some of the most effective campaigns Rostrum designs and delivers. Using respected sources such as the ONS, and working with selected partners, we create the big numbers that make headlines for your brand.