Measurement & Evaluation
PR reporting is more important than ever – every client needs to be able to assess, measure and report the investment being made into the PR programme. As such, reporting the value and impact of the PR work we do is at the core of Rostrum’s offering. We’ve invested heavily in developing our PR reporting, measurement and evaluation capabilities to deliver bespoke insights and analysis that are aligned to your business objectives. Our evaluation team works closely with the wider PR industry and bodies such as AMEC to ensure Rostrum is at the forefront of PR measurement and evaluation, as well as marketing analysis and competitor tracking.
Rostrum takes a results-driven approach to PR reporting and has the capability to prove the value we deliver. Every Rostrum contract includes a structured set of KPIs and metrics, tailored to the needs of your campaign and the business, while always incorporating sufficient flexibility to ensure that your PR metrics are attuned to the changing demands of the business and the marketplace in which you operate. We always ensure that your PR reporting can link into your wider marketing analysis and that you have the numbers you need at your fingertips whenever internal stakeholders request a report.