Social media plays a vital role in the communications mix – and clients trust Rostrum to design a social media strategy that is creative, effective and measurable. From publishing social media content and spokesperson profiling through to full community management, Rostrum’s social media support means you’ll always be plugged into what’s driving discussion among your clients.
Setting your social media strategy means thinking about who you’re trying to reach, what you want to say and how you’ll spread your message across social media. Social media marketing can be among the most effective ways of achieving cut-through and virality for your content – but it’s a crowded space and lots of companies (especially those operating in regulated sectors such as financial services) aren’t sure how and when to start developing their social media strategy. That’s where Rostrum comes in – we’ll work in partnership with your marketing and management team to ensure that your social media strategy is delivering what the business needs.
Rostrum’s social media services also include tailored social media training packages across all the major platforms, focused on upskilling your marketing team or improving the social media marketing capabilities of your subject matter experts.