Sodexo Benefits and Rewards Services

Sodexo Benefits and Rewards Services offers market leading flexible and voluntary employee benefits and rewards

The Brief

Sodexo appointed Rostrum in 2010 to work alongside its own marketing team to increase brand awareness in the HR market and sales of the company’s products and services.

The Campaign

Our remit has been to raise the media profile of Sodexo Benefits and Rewards Services in the UK, increase its share of voice against key competitors in the market and generate conversation around new products Sodexo brings to market. Alongside this core day-to-day activity, we support on crisis communications and messaging workshops for various business needs and corporate announcements for the Sodexo brand.

The Results

Over the years, we have:

    • Significantly boosted Sodexo’s share of voice against its named competitors by consistently generating high volumes of quality press coverage each month, focused on Sodexo’s key messages.
    • Supported Sodexo in bringing new products to market, including the money management tool, Money Boost, and premium gift card, Simply Gift.
    • Coordinated a number of media focused stunts for Sodexo, such as ‘Bring Your Children to Work Day’ in 2011, which highlighted the need to support working parents during a teachers’ strike. We arranged for clowns, face painters and other children’s entertainment at the Sodexo office on the day of the strike, leading to significant tier one coverage for Sodexo, including Bloomberg, Sky News, Channel 4, BBC Surrey, BBC South and BBC 5 Live. National print coverage included both the Financial Times and The Times.

 

“We have been working with Rostrum now for more than six years. During that time, we have developed an incredibly strong two-way relationship. Rostrum is a very open and engaged agency that has a real desire to add value, which allows us to include them as a key part of the marketing team and to proactively work together to develop our PR strategy, messaging and activities.

As a result, we continue to achieve great coverage, build stronger media relationships, launch highly effective integrated marketing campaigns and thus stay one step ahead of our competition. It’s a real pleasure to work with Rostrum, since the team is always ready, willing and able to go the extra mile for us.”

Jamie Mackenzie
Director of Marketing, Sodexo Benefits and Rewards Services

MORE CASE STUDIES