Sodexo Benefits and Rewards Services

Sodexo Benefits and Rewards Services is one of the leading providers of employee benefits and rewards in the UK and is part of French food and facilities management giant Sodexo, one of the world’s largest companies.

The Brief

Rostrum’s remit has broadened from solely targeting HR professionals, where the business is now well known, to showcasing Sodexo’s HR expertise amongst a broader business audience. Following an acquisition, the business’ service offering expanded in to FMCG marketing – an entirely new arena for the company. This called for a strategic introduction of the brand in to the industry, heavily supported by PR activity.

The Campaign

Rostrum’s transformation of Sodexo Benefits and Rewards Services’ profile amongst HR professionals is maintained with regular, meaningful activity. In response to the shift in business strategy, Rostrum adopted a more consultative voice, effectively and creatively developing Sodexo’s brand value amongst business and marketing professionals.

Transforming the Sodexo brand

    • Continually expanding Sodexo’s share of voice against its competitors by consistently generating high volumes of quality press coverage
    • Introduced Sodexo’s new business offering to the market, generating coverage in The GrocerThe i and core marketing press
    • Creatively and innovatively approaching news stories to generate impactful and memorable coverage, including key pieces in City AM, The Telegraph and Sunday Times

“We have an incredibly strong two-way relationship with Rostrum. The team has a real desire to add value, which allows us to include them as a key part of the marketing team and to proactively work together to develop our PR strategy, messaging and activities. As a result, we continue to achieve great coverage, build stronger media relationships, launch highly effective integrated marketing campaigns and thus stay one step ahead of our competition.”

Jamie Mackenzie
Director of Marketing, Sodexo Benefits and Rewards Services