Novuna, one of the UK’s top 10 providers of finance solutions for individuals and businesses, wanted to move beyond traditional finance comms and bring more creativity to its media strategy.

Following a competitive seven-way pitch, Rostrum was appointed to deliver a PR programme that would stretch across consumer, business, and trade media, and support Novuna’s four key divisions: personal finance, retail finance, business finance, and vehicle solutions.

The goal? To deliver newsworthy, agenda-setting campaigns, while maintaining a steady drumbeat of earned coverage.

Ideas that travel

We created bold, culturally resonant stories to drive media interest.

Each campaign was rooted in a strong insight and designed to appeal to both news editors and consumers. Highlights included:

• Oasis comeback economics, estimating the financial impact of a reunion tour
• Financial Green Flags, using dating data to explore healthy money habits
• The real cost of stag and hen dos, highlighting the pressure on modern consumers

This approach gave Novuna a distinctive voice, and helped the brand show up in places most finance providers wouldn’t think to look.

One year into the partnership, the programme has delivered excellent results for Novuna, with sustained earned media coverage across its business areas.

From finance provider to cultural commentator

The campaigns did more than generate headlines, they helped reshape how Novuna is perceived across media and audiences.

By combining data-driven storytelling with unexpected angles, we created a model that continues to deliver earned visibility while reinforcing Novuna’s position as a confident, creative force in UK finance.