CASE STUDY · 04
Sequel Business Solutions · PR Campaign
Sequel Business Solutions needed to establish itself as the authoritative voice in London Market insurance technology. Rostrum ran a three-year integrated programme spanning thought leadership, awards, LinkedIn and industry accreditation, delivering 200+ pieces of media coverage annually, 16 awards wins and shortlistings, and a share of voice increase of more than 100%.
What Was the Challenge?
Sequel Business Solutions, a specialist insurance technology provider serving the London Market, needed to be recognised as the go-to expert across broking, underwriting, claims and exposure modelling. The sector is crowded with established players and sceptical of newcomers. Sequel's leadership team had deep expertise but limited visibility in the trades and no consistent awards or thought leadership presence to convert that expertise into market authority.
What Did Rostrum Do?
Rostrum ran a fully integrated PR and content programme positioning Sequel's product suite and its leadership team as authoritative voices in the London Market claims agenda.
Services delivered:
Thought leadership articles placed in key insurance trade publications, with leadership positioned as go-to commentators
Marketing collateral developed across email campaigns, website and social media
LinkedIn content produced for the Sequel leadership team, growing the company page to 5,000+ followers
A dedicated awards programme designed, run and managed to showcase the USPs of Sequel's product suite
Industry accreditation secured across the Sequel product suite
Status:
Completed engagement. Sequel Business Solutions stands as a recognised leader in London Market insurance technology, with its leadership team cemented as authoritative commentators in the sector.