CASE STUDY · 05
Vitesse · PR Campaign
Vitesse, the specialist insurance payments business, needed to establish itself as a credible force in the wider US and London insurance markets building off the success of its central role in the Lloyd’s Insurance Market’s Faster Claims Payments system.
Rostrum delivered consistently strong media coverage including a profile in The Times, drove a 250% spike in website traffic and grew share of voice by 50%.
What Was the Challenge?
Vitesse had a genuinely compelling proposition in insurance payments but needed to build its profile across two markets simultaneously. The business wanted to be recognised as a game-changer in claims leakage management and cement its place at the heart of the Lloyd’s Market FCP system, while driving measurable commercial impact through increased website traffic and sales leads. Its spokespeople were credible experts whose public visibility did not match their ambition.
What Did Rostrum Do?
Rostrum designed and delivered a targeted PR campaign to raise Vitesse's profile across the US and London insurance markets, positioning spokespeople as authoritative voices in insurance payments and claims management.
Services delivered:
Targeted PR campaign built around Vitesse's ability to help insurers manage claims leakage
Media outreach across insurance trades, national press, technology and business titles
Spokesperson profiling and media training to cement Vitesse's leadership as go-to market experts
Campaign strategy and execution to drive measurable traffic to the Vitesse website
Coverage across both insurance trade and national press including a profile in The Times
What Did the Client Say?
"The article is good, even exceptional I'd say, in both content and style. Your writer could be a game changer for us."
Thomas Schmidt, Marketing Manager, Vitesse
Status:
Completed retained engagement. Vitesse is now established as a recognised name in insurance payments across the US and London markets, with its spokespeople cemented as authoritative commentators in claims and payments.