CASE STUDY · 06
Phoenix Equity Partners · Digital Campaign
In 2024, Phoenix Equity Partners approached Rostrum with a clear ambition: to evolve its brand so it fully reflected its mission as a founder-led private equity firm. The firm wanted a new website and social media presence that would capture the spirit of Phoenix and the founder-entrepreneurs that the firm champions.
Rostrum delivered a refreshed brand strategy and digital presence, positioning Phoenix distinctively in the market, with founder stories at the heart of the narrative.
Creating the new Phoenix identity
Rostrum built a new visual identity for Phoenix that reflected the firm’s core value of being a leading founder-focused, midmarket private equity brand. Designed to resonate strongly with entrepreneurs and other key stakeholders, the final brand concept was brought to life through:
A new logo, colour palette, iconography, and typography
A refreshed approach to photography and art direction
A revised and cohesive brand visual language, including PowerPoint and LinkedIn templates
Designing the next chapter
The refreshed Phoenix website was the cornerstone of the project, emphasising storytelling and the partnerships Phoenix has built with founders while underscoring its track record of strong results.
From the early brand exploration and workshops through the development of site architecture, content creation, and design, the project culminated in a scalable, user-friendly digital presence that remains true to the essence of Phoenix.
In place of case studies, Rostrum introduced a dedicated “Stories” section - a series of articles giving founders the opportunity to share their journeys in their own words.
Building a plan with purpose
Rostrum is bringing the Phoenix story to life across other channels. Rostrum created a distinctive messaging house to guide PR and developed a social media strategy to reach a broader mix of audiences.
A key focus has been building Phoenix’s LinkedIn presence, now a central platform for showcasing team perspectives and portfolio activity. Meanwhile, the website acts as the central hub for all communications and is continuously updated with new stories and insights that keep the brand active, relevant and people-first.
Phoenix is benefiting from a brand platform that reflects its founder-first ethos, and the tools to tell that story.