PR reporting is more important than ever. Every client needs to be able to assess, measure and report the investment being made into the PR programme, which is why reporting the value and impact of the work sits at the core of what Rostrum offers rather than arriving as an afterthought at the end of it.
We have invested heavily in developing our PR reporting, measurement and evaluation capabilities, to deliver bespoke insight and analysis aligned to your business objectives, alongside marketing analysis and competitor tracking.
Measurement and evaluation
Rostrum takes a results-driven approach to PR reporting, and has the capability to prove the value we deliver. Every Rostrum contract includes a structured set of KPIs and metrics, tailored to the needs of your campaign and of the business, while always carrying enough flexibility that your PR metrics stay attuned to the changing demands of the business and of the marketplace you operate in.
We always make sure your PR reporting links into your wider marketing analysis, so you have the numbers you need at your fingertips whenever internal stakeholders ask for a report.