A strong brand profile is crucial for all businesses – including law firms. An effective presence not only helps to establish trust and credibility with potential clients but it also serves as a valuable marketing tool to attract new business.
And without a solid strategy in place to build that profile, a law firm’s communications will fail to cut through the noise. Communications will either not engage the desired audiences or be inconsistent in tone and message with what buyers might expect from the brand. Worse still, when a firm lacks a coherent crisis communications strategy, it could struggle to adapt and respond effectively in a crisis scenario.
What does a communications agency do?
That’s where a full-service integrated communications agency like Rostrum comes in. With years of experience in PR, social media, crisis management and content creation, Rostrum helps global and domestic law firms to establish a positive presence in the media and online that enhances their reputation. Here’s how.
PR and reputation management
PR is the cornerstone of any effective communications strategy. A good PR plan will help law firms build relationships with key media outlets and journalists, establish thought leadership in their respective fields, and grow their brand. Rostrum has a team of experienced legal PR professionals who help law firms to craft compelling messages and stories and get them in front of the right media.
In addition, Rostrum also offers crisis management services to help law firms navigate through difficult situations. In the event of a crisis, Rostrum helps our law firm clients to develop a crisis communication plan, manage media inquiries and protect their brand reputation.
Social media is an essential tool for law firms to connect with their audience and build a following. However, managing social media accounts can be time-consuming and overwhelming, especially for busy law firms. Rostrum can help law firms manage their social media channels, develop engaging content, and interact with their audience. By taking the burden of social media management off their hands, law firms can focus on what they do best – serving clients.
Rostrum recently analysed over 15,000 LinkedIn posts from 50 of the largest US law firms to find out how well they are using LinkedIn, how often they post, what their engagement is like, and whether their leaders are ambassadors for the firm online. Firms were chosen based on whether they had an office in the UK. We found that over 25% of posts receive little to no engagement – meaning that the effort that went into producing that content was entirely wasted and it did not resonate with clients and prospects.
Content creation and design
In today’s world, effective content marketing is key. Law firms that produce high-quality content that provides value to their audience are more likely to attract new clients and cement themselves as thought leaders. Rostrum can help law firms develop a content strategy that aligns with their business objectives, create engaging content that resonates with their audience and design visually stunning pieces using platforms such as Shorthand that make a lasting impression.
Effective multi-channel communications plays a critical role in enhancing a law firm’s reputation and establishing a strong brand profile. As a full-service communications agency that integrates services including PR, social media, digital publishing, design and content, Rostrum can help your firm differentiate itself from the competition and attract new business, while helping you plan, prepare and adapt to potential crises.
If you’re a law firm looking to enhance your reputation and establish a strong online presence, consider partnering with us.