Rostrum, the creative communications agency, has been appointed by Novuna to deliver a corporate and consumer PR programme, following a competitive pitch process involving seven agencies.
Rostrum’s brief includes helping Novuna create standout campaigns that challenge conventional narratives, respond to regulatory changes, and bring more creativity to the firm’s media relations strategy across consumer finance, personal finance, business finance and vehicle solutions.
Novuna, one of the UK’s top 10 providers of finance for individuals and businesses across all the sectors it operates in, provides a range of solutions including electric vehicle leasing, personal loans, retail point of sale finance, asset finance and invoice finance. The company is seeking to amplify its voice in the consumer press with bold and creative campaigns. Rostrum’s track record in financial services, coupled with a creative approach to storytelling and data-led insights, made the agency the ideal partner for this exciting mandate.
Mark Houlding, CEO at Rostrum, said:
“Novuna is redefining finance, offering innovative solutions that help people take control of their finances as the sector navigates a rapidly changing regulatory landscape. We’re excited to work on this ambitious brief, which gives us the opportunity to deliver bold, creative campaigns that support Novuna’s vision and help them set the agenda in a competitive market.”
Theresa Lindsay, Group Marketing Director at Novuna added:
“Rostrum really impressed us with their knowledge of the financial services landscape alongside the ability to deliver really creative campaigns and stories. We’re looking forward to working together to shape the conversation around the future of finance for consumers and businesses.”
