Rostrum, the leading full service communications agency, has joined the Silver Marketing Association as a member committed to delivering ethical marketing campaigns that serve the mature market.
The Silver Marketing Association aims to ensure that people in the UK aged over 60 are recognised as a diverse group and better understood and represented by marketers.
Mark Houlding, CEO of Rostrum, said:
“The later life sector is often overlooked or treated as a homogenous mass, with businesses failing to recognize the diversity of people at the later life stage. The Silver Marketing Association is doing good work when it comes to educating marketers on how to better serve this market, and Rostrum is very much looking forward to being part of the conversation.”
Debbie Marshall, Managing Director of The Silver Marketing Association, added:
“We’re delighted to welcome Rostrum as a member of the association. With its impressive portfolio of clients targeting the silver demographic, this is clearly an agency which understands its audience and endorses our guiding principles of ethical marketing. We hope that Rostrum will enjoy the benefits of being part of a collective voice and shared platform. ”
There are now more people in the UK aged over 60 than there are under 18, and the number of over 65s is the largest it has ever been at 11 million – almost one in five of the population. This growing sector is highly influential but they’re often overlooked or misunderstood by marketers. Promoting best practice marketing that serves these audiences, the Silver Marketing Association is passionate about positive marketing to older demographics, and campaigns against injustice or inequality.
Rostrum has a long history of serving clients in the later life market, including creating and delivering campaigns for more2life, Key Group, Air Sourcing, Legal & General Home Finance, CareMatch, Inspired Retirement Villages, CareSourcer, and others.
Are you a marketer looking for support in creating PR or marketing strategies that will better service an older audience? Get in touch with the Rostrum team today to see how we could support you: enquiries@rostrum.agency
Rostrum is a full service communications agency with over two decades of experience in offering PR, content marketing, social media, training and design services. We are among the UK’s top b2b agencies and a PR Week Top 100 agency, specialising in financial services, professional services, consumer and corporate work, as well as crisis management.
