Last month, the Rostrum team had an exciting opportunity to work with our client, The Exeter, on creating our first ever CPD video. The film looked at how companies can use PR and marketing during a crisis to ensure their business thrives. With so many industries facing huge challenges in the face of the Covid-19 outbreak, it would be easy for organisations to scale back their approach to PR and marketing. Through our video, we explain the importance of maintaining brand awareness in unprecedented times and provide our top tips on how to use PR, social media and content marketing effectively.

As part of this video project, the Rostrum team drew on its vast experience from across the agency to draft a 35-minute script providing practical tips and guidance to advisers in the protection and health insurance industry. Our senior team worked together to ensure we produced engaging, informative content while still meeting the requirements for CPD accreditation.

However, the biggest challenge came when deciding how to record a high-quality video in the middle of lockdown. By working closely with video production experts, we were able to record at my home using several phone cameras and a teleprompter! Finally, we edited the video to add in slides, pop-up titles and icons in The Exeter’s style and most importantly to make sure the viewer remained engaged with the content throughout. It was a fantastic first CPD video project to work on and we hope advisers enjoy watching it as much as we enjoyed making it.