Rostrum has been appointed by IMLA – the Intermediary Mortgage Lenders Association – on a retained PR brief from 1st July 2019. Rostrum won a competitive pitch process to pick up the account and has been retained to raise the profile of the association within the mortgage market as well as the national business and money pages. In addition, Rostrum will be tasked with advising IMLA on social media strategy, speaker programme work and delivering greater coverage of the reports and research which IMLA publishes. The Rostrum team will be led by Mark Houlding, CEO.
Kate Davies, Executive Director at IMLA said:
“Rostrum has extensive experience in the mortgage market and the IMLA executive board was impressed with their expertise, understanding of our challenges and passion for the brief. We feel confident that Rostrum will increase our share of voice in the marketplace and help IMLA to develop our voice at a crucial period for the mortgage market and the wider UK housing sector.”
Mark Houlding, CEO at Rostrum, said:
“IMLA is an organisation which can punch above its weight in terms of media coverage and share of voice in the marketplace. We’re looking forward to working with Kate and the IMLA team to enable the association to own key topics and themes driving debate in the mortgage market, as well as to find its voice on social media and increase the impact of IMLA’s thought leadership programme.”