RivalRadar: your AI-powered edge in competitor analysis
RivalRadar from Rostrum is an AI-powered dashboard that provides brands with actionable, up-to-the-minute insights into the effectiveness of your marketing communication activities against that of your competitors.
Designed to be sector and geography agnostic, RivalRadar is the ultimate tool for organisations looking to gain a competitive edge. Whether you’re in law, finance, or any other industry, RivalRadar can be customised with filters, themes and topics specific to your needs. We analyse every update to your industry peers’ content and communications activity – podcasts they publish, media articles they are mentioned in and their social media activity.
We collate data from:
Social Media
Podcasts
PR & Media
Why choose RivalRadar?
RivalRadar captures, filters, and analyses every update that industry peers make to their content and communications activity, including social media, podcasts, media coverage, general industry news, competitor press releases and more.
With RivalRadar, when a competitor experiences a spike or a fall in media coverage, organisations will know quickly. Whether they are making the news for good reasons or bad, the dashboard will provide the full picture.
RivalRadar also helps organisations assess their marketing and communications strategies, enabling them to identify areas where they are over or underperforming and to uncover any white spaces and underserved audiences. The dashboard captures all key trends and themes from media and communications activities, enabling organisations to track and refine their strategies effectively. This information can be filtered by themes, practices, geographies, tiers, and more to ensure an effective, efficient clear view of all marketing communications programme’s performance.
