A solid social media strategy is a key component within any content marketing mix, but unlike more traditional forms of media, social moves quickly. New platform features and algorithm changes are announced nearly every week as platforms grapple to retain users and increase ROI for advertisers.
Our team of social media experts are always on the lookout for the latest updates that can transform and enhance the social media strategies we create for our clients, as well as ourselves. Each week we’ll be talking you through a number of updates from some of our go-to social platforms, and we’re kicking off the series with a deep dive into Instagram.
