Managing Reputational Risk – the twelfth episode of the Rostrum Agency podcast is now available.
Each episode of ‘Managing Reputational Risk’ examines the communications response to a negative reputational issue. The latest episode features a conversation with Tom Ward, VP Sales at Onalytica, a platform that specialises in providing influencer marketing software and supporting professional services brands wanting to scale their influencer programmes.
Hosted and produced by Rostrum’s director of Reputation, in-house media trainer and crisis lead, Grant Bather, this podcast episode looks at the steps organisations can take to find and engage with their stakeholders.
The conversation discusses the ways in which businesses can find and view stakeholders – and crucially how these stakeholders connect and engage with each other. It also examines how organisations should filter their stakeholders and the approach to take when it comes to engaging with internal stakeholders, including staff and executive teams.
Rostrum’s podcast series is devoted to protecting and managing reputations. Throughout the series, we look at all facets of a media storm and share insights from HR professionals, lawyers, in-house marketing teams, communications professionals and more. The podcast also provides tips for proactive reputation management to help individuals and organisations minimise and mitigate their exposure to potential crisis events.
Each episode offers practical insight and focuses on real life examples, historical and contemporary.
Previous episodes have included experts from the fields of HR, recruitment, politics, social media, and PR.
Future episodes of the podcast include:
- The threats and opportunities of AI
- The importance of having a team of media trained spokespeople
- Managing social media during a crisis
- The additional reputational risks for listed businesses
- Building a ‘reputation team’
And more
For more information on our previous episodes, take a look here.
‘Managing Reputational Risk’ is available on all podcast platforms including Apple Podcasts, Spotify and Amazon Music.
How can Rostrum help you?
Rostrum is a full-service communications agency, offering PR, content and influencer marketing, social media, training and design. We are among the UK’s top B2B agencies and a PR Week Top 100 agency, specialising in financial services, professional services, consumer and corporate work, as well as crisis management, content and influencer marketing and social media. Rostrum creates campaigns and content to help our clients punch above their weight and we measure everything we do, delivering exceptional value for client budgets.
