Rostrum, the creative communications agency, has been appointed by Phoenix Equity Partners to deliver an integrated marketing brief for the private equity house. The project combines PR, social media, a website build and content marketing.
Phoenix Equity Partners is a leading private equity firm that partners with ambitious businesses across the UK, helping them to scale and grow. Rostrum has worked closely with Phoenix to develop a messaging framework that captures the firm’s unique approach to working with founders and management teams.
The new Phoenix website delivers a more engaging user experience, reflecting Phoenix’s values and focus on long-term business growth.
David Burns, Managing Partner at Phoenix Equity Partners said:
“Rostrum invested time to understand how we work with founders and their teams. The agency’s expertise in branding, comms, social and digital marketing offers a much more integrated, modern take on the traditional PR approach and Phoenix is already seeing business benefits from the agency’s work.”
Mark Houlding, CEO at Rostrum, added:
“The Phoenix proposition is very clear – what the business needed was help in terms of how, when and where to tell that story. Phoenix’s focus on supporting founders and building lasting partnerships sets the fund apart in an increasingly crowded market and we’re enjoying helping Phoenix to foreground its founders’ stories and build its brand.
“Rostrum continues to develop its footprint in the alternative investments space across private equity, private credit, advisory services and corporate finance.”
