Rostrum, the full-service communications agency, has been retained by Saffron for Intermediaries, the specialist intermediary lending arm of Saffron Building Society, for ongoing integrated communications to build the SFI brand in the market.
Rostrum was first engaged by Saffron for Intermediaries for a trial project in 2023. Under the new brief, Rostrum will be responsible for building the Saffron for Intermediaries brand as it grows in the specialist mortgage sector, targeting specific market segments including self-build and the high-net-worth lending market. Rostrum’s remit spans PR, social media, content and design, reporting to Marcus Buck, Head of Marketing, Product & Insight at Saffron for Intermediaries and the in-house team.
Marcus Buck, Head of Marketing, Product & Insight at Saffron for Intermediaries, comments:
“Rostrum really understands the intermediary mortgage market and we’re already seeing the benefits of partnering with an agency which offers genuine sector expertise. We have seen measurable results from the partnership with Rostrum so far and we are looking forward to working together in 2024 to elevate our brand and engage a wider audience.”
Mark Houlding, CEO of Rostrum, adds:
“Saffron for Intermediaries is an exciting intermediary lending brand with significant ambitions for the marketplace in 2024. We are confident of delivering a successful creative integrated communications programme for the brand which will resonate with the intermediary audience.”
