Rostrum has been appointed by Projective Group, an international financial services consulting firm, for a UK PR and profile-raising brief.
Rostrum will work to tell the Projective Group story in the UK market. Projective Group has been funded by a recent injection of funds from investment group Gimv as it uses a combination of internal growth and buy-and-build to enhance its offering to financial services clients across Europe. Projective Group has rapid growth ambitions and is targeting €90m+ annual revenues and a Europe-wide team of 800 experts by 2023. Since Rostrum’s appointment, Projective Group has already made two acquisitions – DTSQUARED, a specialist data consultancy in London and Mastermind, a Dutch management consulting firm, taking annual revenues to more than €60m.
Rostrum’s brief focuses on PR and brand building, showcasing Projective Group’s industry expertise and positioning the consultancy as a genuine alternative to more established names in the market.
Nicolas Micheli, Partner & UK Country Manager at Projective Group commented:
“Rostrum’s position in the top 5 B2B agencies in the UK made it an obvious choice to help our expansion in the market. The Rostrum team’s expertise and knowledge of the financial services sector will give us a platform to support our growth and reach new potential customers.”
Mark Houlding, CEO at Rostrum said:
“When Rostrum was founded eighteen years ago our very first client was a financial services consulting firm and we’ve never lost our passion and enthusiasm for this important part of the UK professional services sector. The Projective Group team is an ambitious group of talented consultants – better name recognition will enable the firm to take the market share its scale and expertise merits.”
The Rostrum account team for Projective Group will be led by Mark Houlding, CEO and Sophie Mellish, Head of Corporate and Social Media at Rostrum.
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Rostrum is a full-service communications agency, offering PR, content and influencer marketing, social media, training and design. We are among the UK’s top 5 B2B agencies and a PR Week Top 100 agency, specialising in financial services, professional services, consumer and corporate work, as well as crisis management, content and influencer marketing and social media. Rostrum creates campaigns and content to help our clients punch above their weight and we measure everything we do, delivering exceptional value for client budgets.