Rostrum launched the third wave of our annual Bank of Mum and Dad research programme for FTSE100 financial services giant Legal & General, and the PR and social media impact of the campaign has been powerful.
On Tuesday, every national newspaper covered the findings of the research, which showed that – although the Bank of Mum and Dad remains a prime mover in the UK housing market, involved in 1 in 4 transactions this year and lending just shy of £6bn, the amounts parents are able to provide to their offspring are dropping, from £22k last year to £18k on average this year. This was the key finding discussed when L&G CEO Nigel Wilson did a round of BBC broadcast interviews, including the agenda-setting Today Programme, as well as 5 Live, the World Service and several others.
As well as delivering the research programme for L&G, Rostrum produced an engaging set of campaign collaterals, including a research report, infographic and an interactive map. The content was widely shared – the Bank of Mum and Dad campaign was the no.1 trending topic on LinkedIn on the morning of launch. There’s more Bank of Mum and Dad content and PR to be launched later this year so do keep a lookout for that.