Rostrum, the full service communications agency, has announced the launch a new PPC advertising (pay-per-click) service for clients. The new service is specifically designed to cater to the needs of B2B brands that are looking to establish a stronger online presence, generate a higher volume of leads, and ultimately drive more sales. By working with Rostrum to leverage the power of PPC advertising, businesses can significantly increase their online visibility and attract more relevant leads to their website. 

The new service is being managed and delivered by Lyle Croft, Digital Marketing Manager at Rostrum, who joined the agency from Metamorph, a legal services firm where he was responsible for digital marketing including PPC strategy. 

Sophie Mellish, Head of Corporate and Social Media for Rostrum said: 

“While B2B marketing traditionally relied on more traditional methods like networking and referrals, PPC campaigns offer our clients targeted and measurable results to support their business development ambitions. This is an exciting development to add to our suite of content and digital marketing offerings and we’re already seeing strong demand for this new service.”  

With PPC, our B2B clients can precisely define their target audience based on various demographics, search terms, and even specific interests. This level of targeting ensures that ads are displayed to relevant prospects, increasing the chances of generating qualified leads. Our approach to PPC campaigns reflects our commitment to ongoing measurement and evaluation to drive continuous improvement, allowing brands to measure the effectiveness of their campaigns and make data-driven decisions. 

Rostrum’s team of experienced specialists have a deep understanding of the B2B space and can help to create the right marketing strategy for your company. We provide valuable insights into industry trends, keyword research, competitor analysis, and audience targeting to ensure that each campaign is as effective as possible. In addition to its new PPC service, Rostrum offers a wide range of other marketing and communications services, including PR, social media management, content creation, and more. 

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