Rostrum has been appointed by Penfold, the digital pension platform. Founders Pete Hykin, Stuart Robinson and Chris Eastwood set up Penfold in 2018, targeting a clear gap in the market for a pensions company that served people better than the complex and old-fashioned providers in the market.
Working closely with Penfold’s Head of Brand Marketing, Georgie Burks, Rostrum’s brief is to develop and implement a PR strategy to support Penfold on the next stage of its growth plans. Where the business initially focused predominantly on pensions for the self-employed, it is now set on delivering a new approach to pensions for all: private savers, workplaces, company directors and the self-employed.
Rostrum has been engaged to develop a compelling new tone of voice for Penfold, built around an updated set of key messages that will convey the full breadth of the provider’s proposition and help to engage the UK’s pension savers.
In addition to the retained activity, Rostrum is working with Penfold to deliver a multi-channel campaign that empowers savers, engages people with their pensions and raises the company’s brand profile across the UK.