Rostrum now has the fourth largest b2b PR agency practice in the UK based on revenues, according to PR Week’s ‘2021 Top 150 b2b comms’ list. This list sees Rostrum move up from fifth position in 2020.
The study ranks firms by their b2b revenues over the past 12 months. Over this period, Rostrum saw an impressive 24% growth in its b2b practice – the strongest growth figure among London firms within the top 10 agencies, and the sixth highest among the entire Top 150 list.
Mark Houlding, CEO of Rostrum, commented:
“2020 was a strong year of growth for b2b at Rostrum, driven largely by the inability of clients to meet their customers and prospects in person, which accelerated demand for PR, digital, content and social to replace traditional in-person channels.
“We’re seeing growing interest in our b2b social listening and b2b influencer marketing services, as well as clients investing more in thought leadership and digital content for lead generation and brand awareness. We continue to create innovative campaigns using interactive digital publishing platforms for client content and the increase in engagement when these digital-first, interactive tools replace PDFs and infographics is compelling. This year, we’re also experiencing strong demand from clients in the workplace sector with future of work messaging as well as the consulting, b2b fintech, financial and legal sectors.”
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