Mark Houlding, CEO of Rostrum, commented:
“2020 was a strong year of growth for b2b at Rostrum, driven largely by the inability of clients to meet their customers and prospects in person, which accelerated demand for PR, digital, content and social to replace traditional in-person channels.
“We’re seeing growing interest in our b2b social listening and b2b influencer marketing services, as well as clients investing more in thought leadership and digital content for lead generation and brand awareness. We continue to create innovative campaigns using interactive digital publishing platforms for client content and the increase in engagement when these digital-first, interactive tools replace PDFs and infographics is compelling. This year, we’re also experiencing strong demand from clients in the workplace sector with future of work messaging as well as the consulting, b2b fintech, financial and legal sectors.”