Mark Houlding, CEO, Rostrum, said:
“Our b2b practice saw another strong year in 2021. We’ve worked to expand our offering to b2b clients, delivering them a broader range of services and integrating our b2b campaigns to feed into the wider marketing mix. As a full service communications agency, Rostrum is able to stretch campaigns further, deliver more for the client, and better support our inhouse contacts by taking responsibility for more aspects of the marketing process.”
Rostrum continues to expand its offering as a full service communications agency, delivering compelling campaigns across PR, content marketing, social media, influencer marketing and lead generation.
Mark Houlding continued:
“The journey to becoming a full service agency is engendering a very focused, problem-solving approach to client briefs at Rostrum. Instead of starting with a particular service as a solution, we can now be much more strategic about the brief, building the recommended solution in genuine partnership with the client and putting the pieces of the puzzle together in a smarter, more measurable way. This shift in thinking has allowed us to create compelling campaigns that have a meaningful impact, generate marketing qualified leads for our clients, and ultimately feed into their wider sales and marketing goals.”