Rostrum has been appointed by Healix, the healthcare trust provider, as part of a full-service communications brief encompassing PR, marketing, social media and design support.
Rostrum has taken on the integrated brief to support Healix with its profile building and content marketing activities as the business expands its brand and cements its position as a go-to, global, provider of healthcare, assistance and risk management solutions.
The initial scope of work saw Rostrum boost Healix’ company presence among core sector press, helping to educate advisers on the value of a healthcare trust compared to traditional private medical policies, as well as position Healix spokespeople as true thought leaders in this space.
Following early PR successes, the brief was expanded to include design support, social media strategy, and interactive marketing content. Rostrum is retained on an ongoing basis for the UK market.