Rostrum has been appointed by leading HR solutions provider XpertHR, a division of FTSE100 company RELX Group, to raise the company’s profile with HR decision-makers in target sectors across the UK.
The brief combines PR for XpertHR at a corporate level and supports the launch of the company’s new data-driven Cendex proposition. Rostrum’s remit also includes research, content creation and thought leadership, with work starting immediately and on an ongoing, retained basis.
XpertHR’s Cendex offering builds on the business’ existing strengths in salary surveys and benchmarking, and also expands its capabilities to wider HR considerations including rewards and employee benefits. As well as continuing the firm’s existing data-led stories, Rostrum will also be focusing on building the profiles of its senior leadership and content teams in the media. The core sector press that PR activity will engage with will include technology, logistics, third sector and education titles.