Rostrum has been appointed by leading HR solutions provider XpertHR, a division of FTSE100 company RELX Group, to raise the company’s profile with HR decision-makers in target sectors across the UK.

The brief combines PR for XpertHR at a corporate level and supports the launch of the company’s new data-driven Cendex proposition. Rostrum’s remit also includes research, content creation and thought leadership, with work starting immediately and on an ongoing, retained basis.

XpertHR’s Cendex offering builds on the business’ existing strengths in salary surveys and benchmarking, and also expands its capabilities to wider HR considerations including rewards and employee benefits. As well as continuing the firm’s existing data-led stories, Rostrum will also be focusing on building the profiles of its senior leadership and content teams in the media. The core sector press that PR activity will engage with will include technology, logistics, third sector and education titles.

Rostrum new client win - XpertHR

XpertHR’s Managing Director Scott Walker said:
“XpertHR’s mission is to empower every organisation with the confidence and specialist data and insights to improve business outcomes and create a purposeful workplace for all. Rostrum has displayed strong expertise in the HR arena as well as a creative, strategic approach to our PR and thought leadership priorities for XpertHR and Cendex. We’re very much looking forward to working with the team over the coming weeks and months.”

Nick Bolshaw, MD at Rostrum added:

“XpertHR was a natural fit for the Rostrum team as we’ve been delivering exceptional results in the HR space for our clients for over 10 years. We’re proud to be working with the team at XpertHR in what is undoubtedly an important and exciting time for the business, and we are looking forward to helping them achieve their objectives.”

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Rostrum is a full-service communications agency, offering PR, content and influencer marketing, social media, training and design. We are among the UK’s top 5 B2B agencies and a PR Week Top 100 agency, specialising in financial services, professional services, consumer and corporate work, as well as crisis management, content and influencer marketing and social media. Rostrum creates campaigns and content to help our clients punch above their weight and we measure everything we do, delivering exceptional value for client budgets.