For marketers, there’s no better metric than being able to demonstrate a real impact on business activity and revenues. Lead generation is one such metric that can help showcase the powerful role marketing campaigns play

While it’s the big proactive PR campaigns that are often the focus of attention, there are other elements of public relations that can be just as important, and effective. In a news cycle that’s ever-evolving,

The world of reputation management is evolving at a rapid pace. From the rise of environmental activism to the risk of cyberattacks, businesses now face a range of emerging threats that, if left unchecked,

Rostrum, the leading full service communications agency, has joined the Silver Marketing Association as a member committed to delivering ethical marketing campaigns that serve the mature market.  The Silver Marketing Association aims to ensure

Over the last few days, the world of social media has been abuzz about a new platform called Threads – a Twitter rival by Instagram. In Instagram’s own words, “Threads offers a new, separate

Pay-Per-Click (PPC) advertising has revolutionised the way businesses engage with their target audiences online. While both direct-to-consumer businesses and those operating in the b2b sector can benefit from PPC, there are compelling reasons why

PR campaigns can play a critical role in helping brands build their reputation and increase their visibility amongst their target customers. Landing that all-important coverage in a national newspaper or broadcast outlet could help

Away from the day-to-day, it’s the big PR campaigns that can be the most exciting part of the communications calendar. For many communications managers, this will be an opportunity to shine and really showcase

At Rostrum, our core values drive everything that we do as an agency - and they inform everything that we want to achieve. Teaching our people about our values is just as important to

Consultancies operate in a fast-paced and competitive world with a unique set of challenges compared to most other business models. One key hurdle can be the difficulty in communicating between practices operating in various